Celebrity
Kenya Takes Moscow: KikoRomeo Debuts ‘Ewala’ Collection on the Runway at Moscow Fashion Week

By SCHICK
October 9, 2026 · 1 min read

MOSCOW, RUSSIA / NAIROBI, KENYA — Pioneer fashion house KikoRomeo delivered a landmark presentation for Kenyan fashion on October 1st, taking the runway at the Central Exhibition Hall Manege during Moscow Fashion Week. Facilitated by Nairobi Fashion Week, the showcase debuted the brand’s acclaimed Ewala collection to an international audience of editors, buyers, and industry leaders.
Under the creative direction of Ann and Iona McCreath, Ewala explores structure, drape, and material intelligence. The collection balances architectural tailoring with fluid, organic forms, incorporating rainfed organic cottons alongside handloom textiles and signature hand-carved coconut shell buttons and brass hardware. Moving away from fleeting trends, the lineup puts zero-waste garment construction and long-form craftsmanship at the center of modern Kenyan design.

“The Ewala collection is a direct reflection of Kenya’s evolving design identity,” said Ann McCreath, Founder of KikoRomeo. “Bringing this work to Moscow was about using fashion as a medium for true cultural exchange—sharing the deep storytelling, artistic intent, and handcraft heritage coming out of Nairobi today.”
The runway showcase represents part of a broader international movement spearheaded by Nairobi Fashion Week, aimed at opening new consumer markets, highlighting Kenyan material innovation, and reinforcing Kenya’s standing in the global fashion community.

“Kenyan fashion operates at an international standard,” said Brian Kihindas, Creative Director of Nairobi Fashion Week. “KikoRomeo’s reception at the Manege proves that our fashion industry isn’t just participating in the global conversation—it is actively shaping it.”


Written by
SCHICKSCHICK Editorial Team
The official byline for announcements, press releases, and staff-reported stories.
Stay in the know
Fashion, beauty, and culture stories, straight to your inbox.
Read More

Beauty
From Transition Blush to Global Stage: Painted by Esther Puts Nigeria’s Beauty Power on Beyoncé’s Face
SCHICK

Fashion
A September to Remember: Africa’s Style Voices on the Global Stage
SCHICK

Beauty
Building Beauty, Building Africa: Oke Maduewesi on 15 Years of Zaron
SCHICK

Fashion
The Ankara Awakening: How Gen Z Is Rewriting the Rules of African Dressing
SCHICK

Beauty
Skin First, Makeup Second: The Gen Z Beauty Manifesto
SCHICK

Culture
Bend Down Select, Stand Up Iconic: Why Thrifting Is Now the Power Move
SCHICK

Lifestyle
Rest Is Not Laziness. It Is the Most Radical Thing You Can Do.
SCHICK

Fashion
Nairobi’s Media Force Redefining What It Means To Command The Spotlight: Azeezah Hashim
Jacob

Press Release
SCHICK Launches First-Ever Youth Magazine Featuring Nigerian Rising Star Qing Madi
SCHICK